Marketing

The most dominant form of marketing today makes use of digital channels, primarily social media and other internet based methods. It’s easy then to overlook more traditional marketing strategies as well as innovative offline techniques and smart guerilla marketing. While it may be tempting to favour one delivery system over another, the truth is that a well structured campaign can use multiple types of marketing in conjunction with one another. Let’s look at some of the types of marketing in common use today, and how they can fit into your campaign.  Online marketing As digital is probably the main part of most campaigns, let’s start with some of the methods and techniques marketers are using on the internet.  Company website Online branding should start with a beautifully designed...

Use Your House Lists for a Campaign It may sound like a no-brainer, but sending holiday mail to your current customers and clients will increase the ROI of your mailing. Your house list is a list of all the customers that have purchased from you and all the clients you have worked with. It is always a great idea to send a mailing to new prospects to build your customer list. However, a customer that is familiar with your work – and has had a positive experience with your brand – is much more likely to purchase from you again. Trust is a huge incentive for buying, especially during the holiday season. When there are so many options vying for customers’ attention, sending a reminder that is tangible and personalized will make your brand stand out in their minds. Remind ...

There are several reasons why direct mail is a successful marketing channel for chiropractors. For one, print media like postcards have a greater emotional impact on consumers than digital advertisements do. Chiropractic has a largely emotional appeal for most patients; they want to return to the lifestyle they had before pain started getting in the way. Also, people tend to take their time when they consider visiting a chiropractor. They’ll keep a postcard with a coupon attached until they’re ready to pull the trigger, where as most other forms of advertising can’t be held onto like that. Here are some tips your direct marketing campaign: Focus on your Benefits: When you are writing the content for you mailer, the message is very important. For one you want to shy away from the featu...

Internet affiliate marketing programs are the only way you can make money online serious nowadays. Everybody who has ever tried to make money online really fast, can tell you that your best option is to join a web site affiliate program. That's the best way to earn money on the internet.It doesn't really matter what kind of a web site you have or would like to have at some point, you can be sure you'll find some products you can promote.Many believe that joining an affiliate program may drive their visitors away and therefore they stick with AdSense or Yahoo text advertisement. But is it really good for you to go this way? For one thing, if you are the average web master with an average web site, then you probably don't have so many visitors. And the ones you do have are really intereste...

There I was on the stage harmonizing with my band members. With each note I suffered in quiet desperation. I was totally broke. Sucked dry by one too many Multi-Level Marketing membership fees that had hit the old checking account, triggering a slew of charges for insufficient funds.Yes, there I stood "pickin 'n grinnin", in debt to the bank for several thousand dollars. Eight months prior to this night I thought I had found an MLM sponsor who really cared more about building a good team than making a quick buck.Now, I felt as played as the fat strat Fender knockoff I stood strumming. It was so easy to believe he and my other upline would help me "build a network". Who wouldn't jump at the chance to fire the boss within 48 hours of sending in an application fee?After all, the folks invol...

One of the great challenges facing small business owners is that they must often battle for customers against larger competitors, who can afford to run more advertising, offer lower prices, and who are better established in the marketplace.And yet some small business owners do it very successfully. How?There are some proven marketing strategies to use when competing against larger, more established competitors. These strategies have been used successfully by companies of all sizes to drive sales and carve out a sustainable position in the market. They apply to online commerce and traditional small businesses.Here are details on two such strategies that you can use as a small business owner to help grow your business when competing with larger competitors:Take the "Alternative" PositionIf y...