The Many Types Of Marketing
The most dominant form of marketing today makes use of digital channels, primarily social media and other internet based methods. It’s easy then to overlook more traditional marketing strategies as well as innovative offline techniques and smart guerilla marketing. While it may be tempting to favour one delivery system over another, the truth is that a well structured campaign can use multiple types of marketing in conjunction with one another. Let’s look at some of the types of marketing in common use today, and how they can fit into your campaign.
Online marketing
As digital is probably the main part of most campaigns, let’s start with some of the methods and techniques marketers are using on the internet.
Company website
Online branding should start with a beautifully designed...