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Marketing

Tips to Make Your Chiropractic Direct Mail Campaign A Success
Marketing

Tips to Make Your Chiropractic Direct Mail Campaign A Success

There are several reasons why direct mail is a successful marketing channel for chiropractors. For one, print media like postcards have a greater emotional impact on consumers than digital advertisements do. Chiropractic has a largely emotional appeal for most patients; they want to return to the lifestyle they had before pain started getting in the way. Also, people tend to take their time when they consider visiting a chiropractor. They’ll keep a postcard with a coupon attached until they’re ready to pull the trigger, where as most other forms of advertising can’t be held onto like that. Here are some tips your direct marketing campaign: Focus on your Benefits: When you are writing the content for you mailer, the message is very important. For one you want to shy away from the featu...
Marketing

Make Money Online Serious

Internet affiliate marketing programs are the only way you can make money online serious nowadays. Everybody who has ever tried to make money online really fast, can tell you that your best option is to join a web site affiliate program. That's the best way to earn money on the internet.It doesn't really matter what kind of a web site you have or would like to have at some point, you can be sure you'll find some products you can promote.Many believe that joining an affiliate program may drive their visitors away and therefore they stick with AdSense or Yahoo text advertisement. But is it really good for you to go this way? For one thing, if you are the average web master with an average web site, then you probably don't have so many visitors. And the ones you do have are really interested...
Marketing

Are You Broke? It’s Time to Re-evaluate Your MLM Program(s) and Do an Honest Self-Evaluation

There I was on the stage harmonizing with my band members. With each note I suffered in quiet desperation. I was totally broke. Sucked dry by one too many Multi-Level Marketing membership fees that had hit the old checking account, triggering a slew of charges for insufficient funds.Yes, there I stood "pickin 'n grinnin", in debt to the bank for several thousand dollars. Eight months prior to this night I thought I had found an MLM sponsor who really cared more about building a good team than making a quick buck.Now, I felt as played as the fat strat Fender knockoff I stood strumming. It was so easy to believe he and my other upline would help me "build a network". Who wouldn't jump at the chance to fire the boss within 48 hours of sending in an application fee?After all, the folks invol...
Marketing

Small Business Marketing Strategies for Tackling Big Competitors

One of the great challenges facing small business owners is that they must often battle for customers against larger competitors, who can afford to run more advertising, offer lower prices, and who are better established in the marketplace.And yet some small business owners do it very successfully. How?There are some proven marketing strategies to use when competing against larger, more established competitors. These strategies have been used successfully by companies of all sizes to drive sales and carve out a sustainable position in the market. They apply to online commerce and traditional small businesses.Here are details on two such strategies that you can use as a small business owner to help grow your business when competing with larger competitors:Take the "Alternative" PositionIf y...
Marketing

10 Secrets of Trade Show Selling – #10

You don't become exclusive until you exclude. There is nothing more exciting than being on the invitation list of an exclusive event. Now imagine your shattered expectations when you arrive in your formals only to find a hastily placed bowl of candy on the table - and no one there to greet you with a warm welcome.Ridiculous? Well, consider what is happening in your booth. Even though nobody is going to show up in their formals, they certainly DO have expectations of you at a trade show. Don't disappoint them! Nothing communicates a more complete lack of style or consideration than the ubiquitous candy bowl. Could you POSSIBLY have put any LESS thought into serving your role as a host??If you REALLY want to make a great impression - and the size and profile of your prospect base makes...
Marketing

We’re Off To See The Wizard, The Wonderful Wizard Of …

...Interaction, however before we do, let us review something recently written and published in Marketing Magazine, the author is Marc Ritson, Assistant Professor of Marketing at The London Business School."A pipe bursts in your house. When the local handyman arrives, he is carrying a large toolbox.Without even looking at the pipe, he opens the box to reveal only one tool: a hammer. He takes it out and brings it crashing down on the broken pipe - for an hour. With the pipe destroyed, he asks for £100 and leaves.This provides an accurate analogy for the state of the marketing communications industry.The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-tr...
Marketing

Finding Your Prosperity Niche

There are various ways to approach your business. You can take a purely pragmatic approach or you can apply practical spirituality and good business sense to growing your business. Let's explore the latter as it relates to defining a niche to focus and direct your business efforts. Below are 5 concepts you need to understand. They are: Niche - A place, employment, or activity for which a person or thing is best fitted; a small notch or groove. Prosperity Niche - The results you create when you focus your intention, attention, talents, passion, and activity in a way that naturally fits who you are and allows you to easily attract a bountiful flow of prosperity into your life. Intention - A core decision to act in a certain way; inner resolve to follow a certain path or produce a certain out...
Marketing

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this:Go to Google (http://www.google.com [out]) and type in the following, exactly as shown, using your business URL in place of the examplelink: http://www.yourwebsite.comThe results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the 'type' of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing an...