Tips to Make Your Chiropractic Direct Mail Campaign A Success
There are several reasons why direct mail is a successful marketing channel for chiropractors. For one, print media like postcards have a greater emotional impact on consumers than digital advertisements do. Chiropractic has a largely emotional appeal for most patients; they want to return to the lifestyle they had before pain started getting in the way. Also, people tend to take their time when they consider visiting a chiropractor. They’ll keep a postcard with a coupon attached until they’re ready to pull the trigger, where as most other forms of advertising can’t be held onto like that.
Here are some tips your direct marketing campaign:
Focus on your Benefits:
When you are writing the content for you mailer, the message is very important. For one you want to shy away from the featu...