News That Matters

Branding

Branding

Professional Logo Design – I Don’t Need One; I am a Small Business!

You are a small business owner and you think that investing in getting a professional logo design for your company would be a waste of your limited budget. We at Logo Design Works believe that could be a costly mistake.In this modern day and age, there are 1000s of companies in any given market. All these companies are competing to capture the attention of the target audience and gain the all important sale.On the other side of the coin, individuals or potential customers are exposed to a bewlidering array of "brand noise" day in and dau out. From the time they get up in the moring, till they go to bed they come in contact with 100s of brand identities. To cope with this "brand noise", people have now evolved to effectively filter it out. This means that you need to have an identity that s...
Branding

What Makes a Good Logo?

One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.In addition to impact, a good logo must be good to look at. An effective logo should have the look and feel of "art", if a lo...
Branding

Discover Your Brand’s “Pivot Point” to Power Future Growth

Why is it that Coke can market all kinds of mutated varieties such as Diet Coke, Cherry Coke, Diet Vanilla Cherry Coke, etc., and consumers literally drink it up? But when Mercedes came out with a low end version of their car, the "real" Mercedes owners were horrified? To discover the answer requires identifying a company's "pivot point." The pivot point of your brand is that inherent promise you have made, (wittingly or unwittingly), with your customers. And while you can move your brand in any number of directions, that one pivot point, that key element of trust, must remain steadfastly in place. Want proof? Ask yourself, hypothetically, which of the following would be more accepted in the marketplace...- Rolex announcing that it was coming out with a very high end clothing line?- Rolex ...
Branding

The Importance of Branding a Real Estate Business

The importance of branding cannot be underestimated in any line of business. Add to that fact the fiercely competitive nature of the Real Estate industry and it becomes obvious that establishing a brand is vital in the endless push to stay ahead of your competitors.Real Estate businesses can easily fall behind their competitors if the agents fail to see that the business is more than a just a job. A professional attitude is required across the board, and this can be encompassed in Real Estate just as in other businesses through branding.We're not talking about fancy names and swish logos here by the way. Branding is proven to have immense benefits for a vast variety of businesses and organizations, including those in the Real Estate industry.Branding as a concept is a simple one: establis...
Branding

Brand Identity – Building Your Brand With Integrity

Building a brand is not a gimmick or fluke, marketing for deep positive branding is a necessary part of business. If marketing with integrity is at the core of your business, you can develop branding strategies that are customer focused built on your values.Branding Strategy #1 - Branding through top notch customer serviceA major aspect of branding for any business is the customer's experience from first learning about the company to actually using the product. Competitive pricing, quality return policy and programs to generate customer loyalty all add up to effective customer service. Running a business with integrity includes asking for customer feedback, efficiently handing customer complaints and truth in advertising, your brand's essence is based on the promises made with the initial ...