“Business intelligence is not just about turning data into information, rather organizations need that data to impact how their business operates and responds to the changing marketplace,” Gerald Cohen
The above quote is enough to explain you the necessity of media intelligence for your business. But we don’t want you to exit the page with a lesser knowledge of media intelligence. So, we came out with a deep insight about it.
It’s not a surprise that technology has vividly changed the way we communicate. It is a big data world that is constantly evolving and growing. This changing digital landscape has led businesses to acclimatize in order to be or remain on the success list and to stay ahead of its competitions. That said, while businesses continue to dedicate time to mining internal info, there are an unnoticed wealth of business insights that can be mined by extracting large amount of data openly available on the internet. This is where media intelligence services come. Thinking how media intelligence can do this for you? Continue reading…
Monitor Conversations
Gathering media intelligence involves listening to what your competitors and customers are saying, as these can be leveraged to check how your firm compares to others. Think beyond social media, and consider blogs, popular forums and location-based network sites including Yelp and Foursquare.
Immediate Access to Key Metrics Reports
Whether you are on the go or in the office, you can get easy and quick access to metrics reports for your firm. This lets you to be more productive on the road and also saves your precious time as well as efforts of searching through an endless amount of articles and outlets.
Trend Analysis
If you are a marketer, you must be knowing that keeping an eye on the developing trends in the industry is the key to developing products/services that people will be interested in, and marketing the new launches to drive sales. Media intelligence solutions enable users to stay up-to-date on the current happenings, while allowing them to trip back to the past for a better understanding of changing perception’s and why & how trends come and go.
Identify Influencers
The beauty of business intelligence services is that it brings people into direct contact with whom they’re trying to impress, and provides an exclusive marketing chance for businesses to reach out to and interact with their most influential followers. Whether sports fanatics, mommy bloggers or tween fashionistas, the social-sphere is filled with influential people. But how do brands find these individuals? Media intelligence services can help business to determine who the influential and loudest voices are in the online discussions neighboring their industry in order to reach out straightaway to those social promoters.
Analyze Sentiment and Conversations
Part of business intelligence means that text can be scanned and interpreted by sentiment, emotion and levels of passion, whether positive or negative. You might ask yourself, are there any key topics being talked over? Are they praising or complaining the quality of your product or service? How people are responding to your sponsorships? Are they choosing your competitor’s service over yours? Along all these, you can monitor other valuable news related to your business effortlessly without even lifting a finger.
All the above explanation clearly shows you that media intelligence is extremely important for a brand to succeed in this highly competing business world. If you don’t pay attention to how your business is doing, you are really doing half of the job. So think and act wisely.