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Building an Action Plan

Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.This is why it is so very important to have a plan.The plan, simply put, is a plan of action, there just is no other way to say it.Your plan should be built piece by piece, based on what it is you want to have accomplished during your work week.For starters, take a pen and a piece of paper, and write the days of the week across the top of the page. Below each day of the week, write down the number's one through five, with some space in between to write.Next to each number, under the given days, write down your goals, or what it is you want to achieve during those times of the day. When you are finished, put it in ...
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Why We Buy – to Avoid PAIN!

Our innate drive to maintain our "comfort zone" directly affects how and what we purchase. Pain versus pleasure, similarity versus unfamiliarity and comfort versus stress; self inflected or not, are all feelings and emotions that affect most facets of our lives. How we deal with such emotion volatility directly affects our motivations to buy things that make us feel better.Humans prefer pleasure, avoid pain, seek familiarity and would rather be comfortable than stressed out. Jack LaLane's famous exercise philosophy of the 1960's, "No Pain, No Gain" does not apply to most of us.We all like things to be "just so", always in line with our expectations. Anything that rattles our comfort zone generally leads to an action response, a reaction, immediate pursuit of problem resolution. Herein lies...
Sales

12 Great Reasons to Know Your Target Market and Blow the Lid Off Your Sales!

I was speaking with a potential client the other day and asked THAT question..."Who is your target market?" As a provider of telecommunications equipment, his response was, "Anyone who has a phone!" While that may seem like a good answer, the reality is that it is completely unfocused and undoubtedly wastes thousands of dollars in marketing costs and tens of thousands of dollars in opportunity costs. After all, would you rather spend your valuable time with a prospect who buys 70% of the time, or one who buys 15% of the time?The reality is that no matter what business you are in, no matter what product you sell, you can take a look back at your customers and very quickly determine the characteristics of those most likely to purchase your product or service. Why is this important? Let'...
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The Benefits of Display Mannequins

Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including fiberglass, wood, plaster, or wax.Nearly every clothing store has at least one display mannequin. They are commonly found in the front windows of stores at the mall to show off the store's newest fashions. Display mannequins must be life-sized in order for the clothes to fit well over them. Most mannequins are full figures including the head, torso, arms, and legs, but some are only a torso. These types of display mannequins are perfect for saving space while modeling shirts and blouses. T...
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An Introduction to Store Fixtures

Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding the right location. Once you've found it, the next step is to decide how to dress up your establishment; you'll need to decide what retail store fixtures will properly display your product. At this stage another invaluable cliché applies, "Presentation is everything!"It's true that how you present your products for sale is as important as the location, the timing of your venture and the pricing of your merchandise. On one hand, you wouldn't display expensive wares in cheap, shoddy or dirty...
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The Secrets Behind Hypnotic Selling

Hypnosis has been a taboo word for far too long. And many people see it in a mystical light. Yet what they do not realize is that hypnosis is a naturally occurring state experienced by everyone every single day. And it is only in recent times, that business professionals have discovered the power of hypnosis and boosted their sales and their businesses.So what specifically is hypnotic selling? It is a process to trance your prospect with the product or service you offer as the solution to their need or want. If you are wondering if this is manipulation, it is not. To successfully become a hypnotic salesperson, it is imperative to have the customer's interest at heart. Your focus should congruently be on servicing the customer rather than just closing the deal.KNOW YOUR PROSPECTHypnotic sel...
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Easy Methods For Church Fundraising

Church fundraising has got to be one of the easiest ways of fundraising that is out there. Everyone is willing to give to the church and is more than willing to help in any way possible. Church fundraising is fun and is a way of getting the whole congregation in the mood to help. Depending on what you decided to have as your fundraising product, it should go over very well.Whether it is baked goods, crafts, candles, hot suppers served, a quilt sale or one of the many choices that are out there it is sure to be a hit.Another good idea for a Christian fundraiser is a cookbook. However, this type of church fundraising takes more time and effort, but it is well worth it. Collect all your congregation favorite recipes and get them together. Pick out the amount you want to enter in your cookbook...
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The Allure of Antique Store Fixtures

They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store fixtures as it is for clothing or styles of music. The look of the 1960s came back strong in the early 90s and now it appears as if the 1970s are enjoying a renaissance. This rule of thumb applies not only to the style and type of merchandise being sold, but also to the look and feel of the retail establishments selling them. A good way for a new retail business to save money on start up expenses is to do some research and find vintage store fixtures which can often be purchased for a fraction of their original cost. You may find yourself in a bidding war, however, as vintage store fixtures maintained in good condition are few and far between.At one time or another in th...