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What Does It Take To Excel In Hospitality Public Relations?

If you think media connection is all it takes to excel in hospitality public relations, think again. It is one thing to generate press releases and garner publicity, and another to ace in hospitality PR. Here's our tip: Look into how a hotel is chosen by guests in your region and work out the publicity strategies from there.In Market Metrix, a global hotel study that analysed the reasons why guests select a particular accommodation, past experience (11.9%) plays a much bigger role in hotel selection than the influence of a recommendation by friend or colleague (6.8%), reputation of hotel (5.5%), special promotion (5.0%), loyalty programs points / rewards (3.8%), and positive online reviews (2.9%).What Asian Guests Look For When Choosing A HotelIn Asia, personal referrals and recommendation...
PR

Customer Service: How to Do It Badly

If you told me there was a cafe called 'Goat Cafe' I would ask you to repeat yourself thinking that firstly, I'd heard your wrong and secondly that I couldn't and wouldn't believe there is a cafe for goats let alone that it would be a place I'd willingly visit.'Goat Cafe' isn't a cafe for goats, unfortunately. It's a name picked out for being a vegan cafe that doesn't sell any animal products, putting a small bit of humour into the title.'Goat Cafe' became virally famous in Huddersfield, West Yorkshire for going on a social media rampage against one of its customers, prompting screenshots galore and a backlash of other customers in disbelief that the owner had done what every business owner should never do - a rampage of insults, publicly, towards a customer. You can read more about it by ...
PR

Top 12 Tips on Writing a Press Release

A press release is the standard way to alert the media, and increasingly, the online public, about what you are doing or selling.The press release (PR) forms part of the public relations artillery and should be used wisely. Though mostly written and distributed by public relations professionals, you too can competently write your own PRs, if you keep the following 12 key points in mind.Think of the 5 'Ws'The PR mantra is WWWWW. Before you do anything, think Who, What, When, Where and Why. Fail to include this vital information, and it's a total waste of time.The golden first paragraphThis is your chance to grab the media's attention, so make it punchy. The first, short paragraph should announce the '5 'W's' and the rest of the PR will expand upon it.NewsworthyWe call it the 'news' because ...
PR

Trending PR Strategies for 2017

The public relations industry continues to evolve. As visual storytelling, digital and social media all continue to play a larger role, many marketing professionals are looking to incorporate more tools into their PR war chest.Here are some of the hottest trends that could give your business a boost and a heads-up on your competition.1. Video, video and video. Have you seen a video, lately? Turn on any social media channel and you will see lots of them in all types of forms and variations. Whether it is Facebook Live, Twitter Live, Instagram or Snapchat, video is everywhere. And let's not forget about the king of them all, YouTube.Strategically produced video allows brands and businesses more opportunity than ever to connect with customers and prospects.However, not every production will w...
PR

How to Choose the Right Communication Services Provider for You

Today it's often the communications budget that's the first to be slashed when company leaders are looking for ways to reduce costs. Communication teams are often looked at as an expense rather than as an investment. They're expendable in a corporate re-organization. In many companies, communication teams today are expected to do more with less.The problem is, today, communicating regularly with your audiences is vital. As they say, "content is king." Effective, appropriate communication becomes even more essential if your company has a crisis that affects your customers or clients, or the public at large. Communicating effectively is also essential when you're launching a new product or service, or even when you're holding a special event. Your brand is everything you do and how you do it...
PR

What Media Intelligence Can Do for Your Business

"Business intelligence is not just about turning data into information, rather organizations need that data to impact how their business operates and responds to the changing marketplace," Gerald CohenThe above quote is enough to explain you the necessity of media intelligence for your business. But we don't want you to exit the page with a lesser knowledge of media intelligence. So, we came out with a deep insight about it.It's not a surprise that technology has vividly changed the way we communicate. It is a big data world that is constantly evolving and growing. This changing digital landscape has led businesses to acclimatize in order to be or remain on the success list and to stay ahead of its competitions. That said, while businesses continue to dedicate time to mining internal info,...
PR

As a PR Professional, Is It Really Necessary for Me to Obtain a Master’s Degree?

Most PR pros would rather take that first full-time job offer over going back to school for another couple of years. School just isn't an enjoyable experience for many individuals.Honestly, at one point or another, people come to the point in their lives where reading boring text, memorizing words and phrases, writing papers, taking tests and giving presentations lose their appeal.So, why should you go back for two or more years after receiving a bachelor's degree? I have wondered the same thing, and am currently in a position where I am trying to decide if I need one myself.I want to share some important things from my own research while weighing in on the value of a master's degree.Job CompetitionI remember when an associate's degree was enough to nab a great job. Truthfully, little scho...
PR

How To Get Your Press Release Published By The Media

While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism, we disagree. This is how we work magic.What's in it?Content. Information on what is newsworthy.However, content needs to match the packaging. An attention-arresting headline is never enough to seal the deal. It needs to be substantiated with noteworthy information that is of value to different media and to their readers or followers.Having said so, more does not mean merrier. Journalists almost always prefer succinct materials. Therefore, the astuteness in discerning what's hot and what's not and the ability to orchestrate different bits and pieces into a concise yet compelling pitch are decidedly invaluable assets of a PR practitioner. PRoTip: Get c...