What Does It Take To Excel In Hospitality Public Relations?
If you think media connection is all it takes to excel in hospitality public relations, think again. It is one thing to generate press releases and garner publicity, and another to ace in hospitality PR. Here's our tip: Look into how a hotel is chosen by guests in your region and work out the publicity strategies from there.In Market Metrix, a global hotel study that analysed the reasons why guests select a particular accommodation, past experience (11.9%) plays a much bigger role in hotel selection than the influence of a recommendation by friend or colleague (6.8%), reputation of hotel (5.5%), special promotion (5.0%), loyalty programs points / rewards (3.8%), and positive online reviews (2.9%).What Asian Guests Look For When Choosing A HotelIn Asia, personal referrals and recommendation...